WESC
WeSC (We are the Superlative Conspiracy), or We as it is casually known, is a Swedish clothing brand, based mainly on skateboarding influences and style. Founded in 2003, it has quickly become one of Sweden's most popular brands, within Sweden as well as internationally.The brand first became famous through sponsoring many Swedish underground artists and musicians with connections to the skating world with clothes, and little to no other marketing. Among the first to sport WESC clothes were Swedish hip hop acts Looptroop and Timbuktu. This helped WESC to gain an underground, "alternative" image which turned out to be very popular with many young Swedish consumers, critical of other companies and their perceived "greediness". WESC is still sponsoring many personalities with clothing, which they refer to as "activists" or "weactivists", among them Jason Lee, Beth Riesgraf, Peter Stormare, Chad Robertson, Jerry Hsu, Millencolin, Mikael Persbrandt, Kim Matulova and Kaskade.
Source wikipedia.
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